Many businesses now know the value of using SEO in order to get their business’s website more visible on the internet but what many businesses do not realize is that a video can be a strong tool in SEO.
First of all let’s remind ourselves of what SEO is. It stands for Search Engine Optimization and is a set of strategies which when employed, can make a website appear at the top of any relevant results of search listings. Although your business may have a website and if it does, that website will certainly show up on a list of results when relevant searches are made however, as there are now so many websites on the internet, it may just be one of several hundred websites displayed in the results. Research has shown that the vast majority of people (90%), never look further than the first page of results and so if your site is shown on page 6, it may have well not been shown at all. SEO enables the search engine to quickly identify your website and thereby place it on the first page of any listings, if not at the top of that first page which obviously means that it will be seen by a far higher number of people that instigate searches. That is OK for when people instigate searches but SEO can do more than that, it can also attract people to your site without them even doing a search. One of the popular ways of doing this is by link building which is placing a link to your site on other, more popular sites. This has the potential for people that are looking at the other site, to click and be sent to your site, once again increasing the number of visitors your site receives, all of whom are potential customers. Today though, reading and writing in any form seem s to be something that is being done less and less often as internet speeds have increased and videos can easily and quickly be seen. In fact today, 60% of websites are reached by videos shown on social media and other sites and so to increase your website’s visibility you perhaps need to have a corporate video on some of the popular video sites, such as YouTube, Metacafe or DailyMotion.
Although there are many online sites that claim to be able to assist you with your SEO or link building, it isn’t all these sites that can also include video production among their services. As obviously a professionally made video will more likely attract attention than a home-made production, it is therefore probably in your business’s best interests to, to hire an SEO specialist that can include video production in their list of services. The latest figures show that 80% of people prefer to look at a video online opposed to reading an article that may have a link in it to another site. That means that your site has 4 times more chance of being reached by a video being placed on another site, than an article being placed on it.